What Is LocalBusiness Schema Markup?
LocalBusiness schema is a type of structured data that communicates key facts about a physical business to search engines in a machine-readable format. By adding this JSON-LD to your website, you give Google structured, verifiable information that can appear in the local knowledge panel, Google Maps, local pack results, and voice search responses.
Local SEO Benefits of LocalBusiness Schema
Knowledge Panel
Google may populate the business knowledge panel on the right side of search results using your schema data, showing hours, phone number, address, and a map automatically.
Local 3-Pack Ranking
Consistent NAP (Name, Address, Phone) data across your website schema and Google Business Profile strengthens local ranking signals and reduces inconsistency penalties.
Voice Search Answers
Google Assistant and Siri answer "Is [business] open now?" and "What are [business]'s hours?" using structured data. Accurate opening hours in your schema enable these responses.
Rich Snippets with Stars
Adding AggregateRating to your LocalBusiness schema can display star ratings in organic search results, increasing click-through rates significantly for service businesses.
LocalBusiness Schema Best Practices
- Match your Google Business Profile exactly — Name, address, and phone number must be identical across all sources. Inconsistency can suppress local rankings.
- Use a specific business type — "Restaurant" beats "LocalBusiness"; "ItalianRestaurant" beats "Restaurant" for local relevance signals.
- Include geo coordinates — GeoCoordinates allow Google to precisely place your business on the map, especially useful for businesses without a standard postal address format.
- Update hours during holidays — Consider using
specialOpeningHoursSpecificationfor holiday hours to avoid customer frustration and negative reviews from incorrect hours. - Add schema to every location page — If you have multiple locations, each location page should have its own unique LocalBusiness schema with that location's specific details.