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Article Schema Generator

Generate valid Article, NewsArticle & BlogPosting JSON-LD structured data. Fill in your article details and get production-ready schema markup in seconds.

📰 Article Details

Recommended: 1200×628px, JPEG/PNG/WebP
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article-schema.json
—
// Fill in the form to generate
// your JSON-LD schema markup
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What Is Article Schema Markup?

Article schema is a type of structured data based on the Schema.org vocabulary that describes editorial content to search engines. By embedding JSON-LD markup in your page's <head>, you tell Google exactly who wrote the article, when it was published, who published it, and what the article is about — in a machine-readable format.

This context helps Google display your content as a rich result in Google Search, Google News, Google Discover, and other surfaces. For news publishers, Article schema is particularly important for appearing in the "Top Stories" carousel that appears above organic results.

Article vs NewsArticle vs BlogPosting

Article

The generic base type. Use for editorial, how-to guides, opinion pieces, and general informational content that doesn't fit the other subtypes.

NewsArticle

Specifically for timely news reporting. Required for Google News eligibility and the Top Stories carousel. The publisher must be a recognized news organization.

BlogPosting

For content on a blog or personal publication. Google treats it the same as Article for most rich result purposes, but signals a less formal editorial context.

Why Article Schema Matters for SEO

  • Top Stories carousel — NewsArticle schema is a prerequisite for appearing in Google's Top Stories feature, which can generate enormous traffic spikes for timely content.
  • Google Discover — Article schema helps Google understand your content for recommendation in Google Discover, which surfaces content to logged-in users on Android and iOS.
  • Author E-E-A-T — Explicitly declaring the author and publisher strengthens your Experience, Expertise, Authoritativeness, and Trustworthiness signals — especially important after the 2023 helpful content and HCU updates.
  • Freshness signals — The datePublished and dateModified fields communicate content freshness, which influences ranking for time-sensitive queries.

Article Schema Best Practices

  • Use the same headline in your schema as the visible <h1> on the page (slight wording variations are fine, but keep them consistent).
  • Always include a publisher logo URL — this is required for Top Stories eligibility.
  • Use ISO 8601 date format (YYYY-MM-DD) for datePublished and dateModified.
  • Update dateModified every time you make significant content changes — Google uses this to determine freshness.
  • The featured image must be at least 1200px wide and be crawlable (not blocked by robots.txt).

Frequently Asked Questions

What is the difference between Article, NewsArticle, and BlogPosting?

All three extend the same Article base type. Use Article for general editorial content. Use NewsArticle for timely news reporting from journalistic sources. Use BlogPosting for content published on a blog or personal publication. Google treats them similarly for rich results eligibility.

What fields are required for Article schema?

Google recommends the headline, author, and datePublished fields as the minimum for Article rich results eligibility. Adding publisher with a logo, an image, and a canonical URL strengthens the markup and improves display quality.

How long can the headline be?

Google recommends keeping the Article headline under 110 characters. Longer headlines may be truncated in rich results displays. This is different from your page title tag, though using the same or similar text is good practice.

What image dimensions work best for Article schema?

Google requires images to be at least 1200px wide for Article rich results. The recommended aspect ratio is 16:9, making 1200×675px or 1200×628px ideal choices. Images must be crawlable and indexable.

Can I use Article schema on all types of content?

Article schema works best for editorial, informational, and news content. For product pages, use Product schema. For events, use Event schema. Applying Article schema to landing pages or purely promotional content may not improve your rich result eligibility.